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Caramel Clothing - Contemporary Fashion Boutique is a boutique providing contemporary fashion for stylish women.

Caramel Clothing has a store in Devon and has been helping women in the Southwest look great since 2005.

Sarah Simcock the owner and founder has over 30 years fashion experience and is the buyer of all of our collections. She works on the shop floor every week and sees this as important for gathering feedback and listening to customers needs. Sarah travels widely sourcing the best collection of brands and editing them to bring the seasons must have pieces together in one place.

We pride ourselves in providing the best customer service both online and in our store. Our established team are all trained to offer friendly honest advice and to provide a relaxed shopping experience. They receive regular training on the latest trends and how to put together outfits to suit each individual.  We offer a personal shopping experience as standard. There is no need to make an appointment - this is what we do. If you would rather just browse at your leisure, that is ok too.

At Caramel Clothing we sell the best boutique brands from the UK and Scandinavia.

These include: Sandwich Clothing, Part Two Clothing, Fransa Clothing, White Stuff Clothing, Ichi Clothing, Mistral Clothing and B Young Clothing.

We combine these great brands with fantastic accessories and footwear to help you build a complete outfit. Just as we do in our shop we suggest items on the website in which you may also like to complete your outfit.

We appreciate your feedback so please give us a call on 01395 272624 or email

We would love you to come and see us in our shop. We can be found in Exmouth in beautiful East Devon. Here we can give advice on how to dress to make the most of your shape and how to wear the right colour.

Caramel Exmouth: 17-18, The Strand, Exmouth EX8 1AF Tel: 01395 272624

Caramel Clothing Ltd in Registered in the UK 

Company Registration 06129290

Registered Company address; c/o Simon Martin Acoountants, Kerslakes Court, King St, Honiton, Devon EX14 1DA

Vat Registration GB851702832



In 2006 we were shortlisted in the Drapers Awards Best New Business category and in 2014 we were a finalist in the Best Independent Womenswear Retailer category of the Drapers Independents awards. In 2013 and 2016 Caramel won Best Independent Retailer at the Exmouth Business Awards and Best use of Social Media in 2021.