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About Us is the online boutique providing contemporary fashion for stylish women.

Caramel Clothing has been helping women in the Southwest look great since 2005. In 2006 we were shortlisted in the Drapers Awards Best New Business category and in 2014 we were a finalist in the Best Independent Womenswear Retailer category of the Drapers Independents awards. In 2013 and 2016 Caramel won Best Independent Retailer at the Exmouth Business Awards.

Sarah Simcock the owner has over 30 years fashion experience and is the buyer of all of our collections. The range is selected by using customer feedback and first-hand knowledge of clothes needed to support a busy varied lifestyle. Sarah travels widely sourcing the best collection of brands and editing them to bring the seasons must have pieces together in one place.

We pride ourselves in providing the best customer service both online and in our store. Our team are all trained to offer friendly honest advice and to provide a relaxed shopping experience. They receive regular training on the latest trends and how to put together outfits to suit each individual.

At Caramel Clothing we sell the best boutique brands from the UK and Scandinavia. These include:

Sandwich Clothing, Great Plains Clothing, Fransa Clothing, White Stuff Clothing, Ichi Clothing, Mistral Clothing and Nice Things by Paloma S.

We combine these great brands with fantastic accessories and footwear to help you build a complete outfit. Just as we do in our shop we suggest items on the website in which you may also like to complete your outfit.

We appreciate your feedback so please give us a call on 01395 272624 or email

We would love you to come and see us in our shop. We can be found in Exmouth in beautiful East Devon. Here we can give advice on how to dress to make the most of your shape and how to wear the right colour.

Caramel Exmouth: 17-18, The Strand, Exmouth EX8 1AF Tel: 01395 272624