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About us

Welcome to Caramel: A Fashion Oasis in Exmouth, Devon

At Caramel, we are more than just a boutique; we are a celebration of style, elegance, and exceptional customer service. Nestled in the heart of the picturesque Exmouth in Devon, our award-winning independent ladies fashion boutique has been a beacon of fashion-forward choices since its establishment in 2005.

Our Founder's Journey:

Founded by Sarah, our dedicated owner and visionary buyer, Caramel is a testament to a passion that began as a humble Saturday girl in Next. Sarah's journey in the world of retail was marked by an unwavering commitment to excellence. Her career blossomed within the Burton Group, later Arcadia, where she managed stores across the country and collaborated with buying and store design teams at the head office.

In 2005, armed with a wealth of knowledge and a keen eye for style, Sarah decided to embark on her own venture by opening Caramel. The accolades swiftly followed, with local Best Retailer awards and national recognition, including being a finalist for Best UK Womenswear with Drapers magazine.

Our Unique Approach:

At Caramel, we curate collections from the best British and Scandinavian brands, ensuring that every piece tells a unique story. Sarah and her dedicated team on the sales floor are passionate about delivering an unparalleled shopping experience. We thrive on feedback, engaging with our amazing customers, and evolving with the ever-changing world of fashion.

Our team, an extension of Sarah's vision, provides a personalized styling experience as standard. Honesty is our policy, and it's this commitment that keeps our customers returning time and again.

Connect with Caramel:

For those unable to visit our charming boutique in person, we extend our warm services online. We're available to chat and offer advice Monday to Saturday from 9:30 am to 5 pm. Alternatively, drop us an email or connect with us on social media. Follow our channels for regular updates and daily outfit inspiration.

Whether you step into our boutique or engage with us online, we invite you to experience the world of Caramel—a place where fashion meets passion, and every customer is celebrated. We can't wait to welcome you into our fashion family.

See you at Caramel soon!

With love,
The Caramel Team

Contact us

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